Indian Life and Health Insurance Industry: A Marketing Approach by Novi DewanEnglish | 12 Jun. 2008 | ISBN: 3834909467 | 182 Pages | PDF | 1 MBNovi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
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Indian Life and Health Insurance Industry